Monday, 2 March 2009

Spike Jones

A few days ago, when I attended that most important conference in London about transformational change, a young man in nerdy glasses who said he was from Computer Weekly canvassed my professional opinion about the progress of SouthWest One. I was bullish, but not brash. It is never good to brag even if bragging seems the appropriate reaction. I told the man - and I watched his biro scribble my comments into his notebook - that SouthWest One was definitely going to succeed even if, as yet, its customer base was small. I referred to the "spike" - a sum of money extracted from potential new clients to allow them to join us in this most exclusive joint venture club. It is not a derogatory term. The spike is the traditional iron fastening for railway tracks. It may be a humble hero of the industrial revolution but it has become a small cash fee for membership of the international digital society. The spike may have deterred some clients but I confidently predict that as soon as the new dawn of IBM's SAP computer solution begins to prove SouthWest One's mission on April Ist the clients will be flooding our way. Mark my words.

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